About this item

Permanent hair colour in a new look: L’Oréal Paris Vivids range, For intense, bold colour, shine and radiance, Choose from 14 shades
Results: High-intensity, long-lasting, bold colour, Up to 3X shinier hair, Luminous colour, Lasts up to 8 weeks*
1) Protect hands and shoulders, pour contents from colouring bottle into developer bottle, close and shake, 2) Part your hair into small, even sections, apply colour using applicator tip (see instruction leaflet for development time), 3) Follow with conditioner, then rinse
Liquid Gel technology enriched with UV filter and Vitamin E Derivative, for long-lasting radiance, colour, and shine
Contents: x1 Colouring gel, x1 Developer Cream, x1 Post Colour Conditioner, Bright Red 8.624

Product description

L’Oreal Paris Colorista is now L’Oreal Paris Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades; Bright Red was inspired by the famous, bright, and authentic Moulin Rouge, located at the bottom of Montmartre hill in Paris. Get high-intensity, bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust. Be colour safe and always do your 48-hour patch test. *INSTRUMENTAL TEST